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"Sharing" will become the key word of mobile phone industry in 2017
来源:原创网站      时间:2017-05-19  

"Sharing" will become the key word of mobile phone industry in 2017

Among the top ten mobile phone brands in the world, seven are Chinese brands, and the total shipments of domestic mobile phone brands reached 539 million. Samsung is still the largest mobile phone brand in the world in terms of shipments, with a market share of nearly 25%. Although there is a recent news that iPhone production has been significantly reduced, Apple's overall sales have increased by 1 percentage point compared with last year; Huawei has become the domestic brand with the largest sales volume in the world. It is understood that Huawei's total annual shipments exceeded 100 million units; Xiaomi's global sales ranking rose from the sixth place in 2014 to the fourth place. Not long ago, Xiaomi announced that in 2015, it would ship 70 million mobile phones, with an annual growth of about 17%, ranking the first in terms of smartphone shipments in China; TCL's ranking rose from the ninth to the seventh place last year. According to TCL's annual performance, TCL Communications in North America grew by 123% in the third quarter, ranking first in the United States; It is not surprising that vivo and OPPO have entered the top ten in global sales this year. Their outstanding technological innovation ability and excellent marketing tactics have made them stand on the international stage

If we join together, it is possible for all domestic mobile phone companies to share channels, patents, technologies, etc., and to gain a certain share of the overseas market in a short time. Even if we separate later, we can at least open an opening in the overseas market. At present, it may be impossible for any domestic mobile phone manufacturer to do this by itself.

Although this view may seem impossible at present, after all, we have seen too many mutual attacks in the numerous competitions in the domestic mobile phone market, but Churchill's remark that "there are no permanent friends, no permanent enemies, only permanent interests" does not apply to the mobile phone market?

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