A variety of shared market opportunities and traps coexist. A reporter's investigation found that several mobile phone rental platforms and Alipay jointly launched a deposit free mobile phone sharing service. Whether it is a hot spot or a real business opportunity, the shared mobile phone project has successfully attracted consumption... A variety of shared market opportunities and traps coexist. Regardless of the profit model, as a product with high value and privacy, mobile sharing faces more risks than other products. It is still unknown whether it is a pie or a trap.

On Alipay, the reporter found four platforms engaged in mobile phone rental business, namely Le Renting Mobile Phone, Xiang Changer, Jimi and Shenzhou Renting Mobile Phone. The business models of these mobile phone rental platforms are roughly the same. They all provide services to users through cooperation with Ant Huabei, a credit bureau under Ant Financial.

Taking the credit mobile phone rental service platform "enjoy changing phones" under the second-hand electronic product recycler "Aihuishou" as an example, it is mainly positioned to provide users with mobile phone installment, leasing, maintenance, changing phones and other services. Alipay users with a sesame credit score of 600 or more can apply for the deposit free credit phone rental service provided by "enjoy changing phones". Take the iPhone 7plus as an example. According to the different specifications of the selected mobile phone and the lease term, the monthly usage fee can be as low as 239 yuan. When the lease term expires, the user can choose to pay a certain price to buy the phone, renew the lease with a new phone or renew the lease without changing the phone. In addition, users can also enjoy warranty services during the lease contract period.

Like sharing a new machine, Jimi has a deposit free sesame credit score of more than 600 points. In addition to mobile phones, Jimi also has other product leasing businesses. According to the introduction of Jimi, "Jimi is committed to building a global intelligent terminal sharing platform, providing leasing services for high-end technology products such as Apple mobile phones, Android mobile phones, Apple computers, Dajiang UAVs, Yunma electric bicycles, nut projectors, Zotye electric cars, Tesla,".

The development mode of Shenzhou machine rental is online website offline stores, and the development direction is to rent machine and sell machine, insurance maintenance, old for new, consumer finance, quasi new machine and other mobile phone integrated service providers. The leasing is divided into different leasing methods, providing individual and enterprise customers with installment machine rental, rent for purchase, business machine rental, tourism machine rental, enterprise machine rental, test machine rental, exhibition machine rental, financial leasing, etc. The company said that in 2017, it will open stores in first tier cities such as Beijing, Shanghai and Shenzhen, and in 2018, it will push forward to second tier cities such as provincial capitals across the country.

Shared mobile phone CMW500 Zhongtai mobile phone comprehensive tester